Introduction to Management
Autor Richard Pettingeren Limba Engleză Paperback – 9 noi 2006
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Specificații
ISBN-13: 9780230000384
ISBN-10: 023000038X
Pagini: 696
Ilustrații: illustrations
Dimensiuni: 189 x 246 x 34 mm
Greutate: 1.23 kg
Ediția:Revizuită
Editura: Bloomsbury Publishing
Colecția Red Globe Press
Locul publicării:London, United Kingdom
ISBN-10: 023000038X
Pagini: 696
Ilustrații: illustrations
Dimensiuni: 189 x 246 x 34 mm
Greutate: 1.23 kg
Ediția:Revizuită
Editura: Bloomsbury Publishing
Colecția Red Globe Press
Locul publicării:London, United Kingdom
Caracteristici
Companion website offering an assortment of useful learning resources for both students and lecturers such as additional chapters, a sample syllabus, and a glossary
Notă biografică
RICHARD PETTINGER is a Lecturer in Management at University College London, UK. He has written over 30 books on management, business and related areas. He has extensive management experience and is a consultant to a number of large and small organizations in all sectors.
Cuprins
Preface PART ONE: THE FOUNDATIONS OF MANAGEMENT Introduction Managing in a Changing Environment Organisational and Managerial Performance Risk Ethics Globalisation Organisations, Managers and the Environment Case Study PART TWO: STRATEGY, POLICY, DIRECTION AND PRIORITIES Strategy, Policy and Direction Investment Appraisal Marketing Managing Operations and Projects Financial Management Quantitative Methods Product and Service Development and Innovation Case Study PART THREE: ORGANISATIONAL AND BEHAVIOURAL ASPECTS Innovative, Creative and Entrepreneurial Management Culture Perception, Attitudes, Values and Beliefs Communication Organisation Technology, Structure and Design Human Resource Management Leadership and Management Case Study PART FOUR: MANAGEMENT IN ACTION Management, Influence, Power and Authority Corporate Governance Teams and Groups Management and Motivation The Management of Conflict Management in Practice Managing for the Present and Future Case Study Bibliography.