Mastering Strategic Management: Master Series (Business)
Autor Tim Hannaganen Limba Engleză Paperback – 27 noi 2001
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Specificații
ISBN-13: 9780333927465
ISBN-10: 033392746X
Pagini: 213
Ilustrații: index
Dimensiuni: 155 x 235 x 13 mm
Greutate: 0.35 kg
Ediția:2001
Editura: Bloomsbury Publishing
Colecția Red Globe Press
Seria Master Series (Business)
Locul publicării:London, United Kingdom
ISBN-10: 033392746X
Pagini: 213
Ilustrații: index
Dimensiuni: 155 x 235 x 13 mm
Greutate: 0.35 kg
Ediția:2001
Editura: Bloomsbury Publishing
Colecția Red Globe Press
Seria Master Series (Business)
Locul publicării:London, United Kingdom
Caracteristici
Aids understanding of strategy and strategic management with clearly written explanations of current theories supported with up-to-date examples
Notă biografică
TIM HANNAGAN is an Educational Consultant and a writer. He has worked for companies in the UK and abroad in sales, marketing, and general management. He has also worked in the public sector in further and higher education including over ten years as Principal and Chief Executive of a Further Education Corporation. He has written a range of books on business and management subjects including Mastering Statistics.
Cuprins
Plan of the Book What is Strategic Management? Strategic Analysis Strategic Options Strategic Planning Strategic Marketing Strategy for Meeting the Needs of Customers Strategy for Maintaining a Competitive Advantage Strategic Management in Different Organisation Cultures Strategic Leadership Managing Strategic Change Index.