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Mastering International Trade: Master Series (Business)

Autor Chris Marshall
en Limba Engleză Paperback – 21 noi 2002
This title provides a practical and hands on approach to exporting/importing, and deals with the issues international companies need to understand if they are to succeed trading overseas. It examines basic marketing concepts and tools, the importance of research to identify and evaluate potential markets, and the strategies that can be used to assist companies in penetrating these markets.Each chapter contains diagrams, charts, tables and case studies to illustrate topics under discussion, together with a set of learning outcomes and questions for discussion. As the book progresses, chapters refer back to previous topics, enabling the reader to cross-reference and to put ideas into context, again using case studies and examples.It provides support for those already involved in international trade as well as those keen to develop their knowledge of the subject.
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Specificații

ISBN-13: 9780333994610
ISBN-10: 0333994612
Pagini: 250
Dimensiuni: 155 x 235 x 15 mm
Greutate: 0.41 kg
Ediția:2002
Editura: Bloomsbury Publishing
Colecția Red Globe Press
Seria Master Series (Business)

Locul publicării:London, United Kingdom

Caracteristici

Provides an overview of the subject from a practical perspective, fully supported by case studies, examples and questions for consideration

Notă biografică

CHRIS MARSHALL is a graduate member of the Institute of Export with experience of advising businesses on improving their overseas performance. He works in the International Trade division of a leading UK Chamber of Commerce.

Cuprins

Foreword by; Chief Executive Officer, International Institute of Export Introduction Why Trade Overseas? Marketing Planning Market Research Macro Factors Routes to Market Basic Business Finance Export Costing, Pricing and the Sale Getting the Goods to Market Documentation and Customs Procedures Payment Making the Most of Currency Financing International Trade Suppliers and Support Organisations Summary Glossary of Terms.