Masters of Disaster
Autor Christopher Lehane, Mark Fabiani, Bill Guttentagen Limba Engleză Paperback – 13 mar 2014
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Specificații
ISBN-10: 113727896X
Pagini: 256
Dimensiuni: 221 x 157 x 18 mm
Greutate: 0.27 kg
Editura: Palgrave MacMillan
Locul publicării:Basingstoke, United Kingdom
Descriere
Whether you’re a politician caught with his pants down, an investment bank accused of accounting improprieties, or even a family-owned restaurant with a lousy Yelp review, a crisis doesn’t have to be the make-or-break moment of your career. Correctly managed, even the most embarrassing "reply all" can quickly become a thing of the past. In Masters of Disaster, Christopher Lehane and Mark Fabiani, reveal the magic formula you need to take control when it’s your turn to be sucked into the vortex of the modern spin cycle. Covering the ten commandments of damage control, and based on their work for clients like Bill Clinton, Goldman Sachs and Hollywood studios, the authors outline the strategies that can make real time news alerts, Twitter trend lines and viral videos work for you rather against you. Full of both lively personal anecdotes and hard-knuckled straight talk, this is a must-read for anyone who wants to emerge with their reputation intact.
Cuprins
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Notă biografică
Caracteristici
Political scandals are perennial in today's 24/7 news cycle. Christopher Lehane is the perfect spokesperson for the media when disaster strikes, making this a great backlist title
Both authors are frequently cited by the media for their work with corporations and political campaigns. They were called "Masters of Disaster" by Newsweek, and The New York Times labeled Lehane the "Master of the Political Dark Arts." Lehane has been quoted or profiled in the Atlantic Monthly, BusinessWeek, the Washington Post, National Journal, the San Francisco Chronicle, and Mother Jones, as well as influential blogs from Politico to Salon