Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption de Bogueva, Diana

Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption: Advances in Marketing, Customer Relationship Management, and E-Services

Editat de Bogueva, Diana, Dora Marinova, Talia Raphaely

en Limba Engleză Hardback – 2 mar 2018

"This book explains the role of social marketing in triggering behavioral change towards better environmental, health and social outcomes It discusses different social marketing methodologies and designs that can be used to engage with stakeholders. It explores the role of government in protecting public health and the commons"--

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