Trends and Innovations in Marketing Information Systems de Tsiakis Theodosios

Trends and Innovations in Marketing Information Systems: Advances in Marketing, Customer Relationship Management, and E-Services

Editat de Tsiakis Theodosios

en Limba Engleză Hardback – 29 sep 2015

"This book features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods, bringing together extensive discussions on the role of digital tools in customer relationship management, social media, and market performance"--

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Specificații

ISBN-13: 9781466684591
ISBN-10: 1466684593
Pagini: 476
Dimensiuni: 216 x 279 x 27 mm
Greutate: 1.38 kg
Editura: Business Science Reference
Seria Advances in Marketing, Customer Relationship Management, and E-Services