Cantitate/Preț
Produs

Harvesting Minds: How TV Commercials Control Kids

Autor Roy F. Fox
en Limba Engleză Paperback – 29 aug 2000 – vârsta până la 17 ani
What happens when kids are held captive to an endless stream of MTV-like television commercials? Armed with a tape recorder, Roy F. Fox, a language and literacy researcher, spent two years interviewing over 200 students in rural Missouri schools. Why? Because more than eight million students in 40% of America's schools, every day, watch TV commercials as part of Channel One's news broadcast. Students read commercials far more often than they read Romeo and Juliet. These ads now constitute America's only national curriculum.In this ground-breaking study, Fox explores how these commercials affect kids' thinking, language, and behavior. He found that such ads do indeed help shape children into more active consumers. For example, months after a pizza commercial had stopped airing, students reported that one brief scene showed a couple on an airplane. The plane's seats, students noted, were red with little blue squares that have arrows sticking out of them.^L ^L Also, kids blurred one type of TV text with another, often mistaking Pepsi ads for public service announcements. Kids replayed commercials by repeating or reconstructing an ad in some way-by singing songs, jingles, and catch-phrases; by cheering at sports events (one crowd at a school football game erupted into the Domino's Pizza cheer); by creating art projects that mirrored specific commercials, and even by dreaming about commercials (the product, not the dreamer, is the star).
Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (1) 23764 lei  6-8 săpt.
  Bloomsbury Publishing – 29 aug 2000 23764 lei  6-8 săpt.
Hardback (1) 43833 lei  6-8 săpt.
  Bloomsbury Publishing – 23 sep 1996 43833 lei  6-8 săpt.

Preț: 23764 lei

Preț vechi: 29212 lei
-19% Nou

Puncte Express: 356

Preț estimativ în valută:
4551 4644$ 3829£

Carte tipărită la comandă

Livrare economică 25 februarie-11 martie

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9780275971014
ISBN-10: 0275971015
Pagini: 232
Dimensiuni: 156 x 235 x 17 mm
Greutate: 0.35 kg
Editura: Bloomsbury Publishing
Colecția Praeger
Locul publicării:New York, United States

Notă biografică

ROY F. FOX teaches at the University of Missouri-Columbia, where he also directs the Missouri Writing Project. He is the author of Technical Communication: Problems and Solutions (1994) and editor of Images in Language, Media, and Mind (1994). He has published numerous articles and chapters on thinking, visual/media literacy and culture.

Cuprins

Foreword by George GerbnerIntroductionKids and CommercialsHow Well Do Kids Know Commercials?How Do Kids Respond to Commercials?How Do Kids Evaluate Commercials?How Do Commercials Affect Kids' Behavior?How Do Commercials Affect Kids' Consumer Behavior?Conclusions and RecommendationsWhat Can We Do Right Now?Works CitedIndex