Hiding Politics in Plain Sight: Cause Marketing, Corporate Influence, and Breast Cancer Policymaking
Autor Patricia Strachen Limba Engleză Paperback – 6 oct 2016
Toate formatele și edițiile | Preț | Express |
---|---|---|
Paperback (1) | 195.18 lei 31-37 zile | |
Oxford University Press – 6 oct 2016 | 195.18 lei 31-37 zile | |
Hardback (1) | 814.67 lei 31-37 zile | |
Oxford University Press – 6 oct 2016 | 814.67 lei 31-37 zile |
Preț: 195.18 lei
Preț vechi: 237.12 lei
-18% Nou
Puncte Express: 293
Preț estimativ în valută:
37.36€ • 39.17$ • 30.87£
37.36€ • 39.17$ • 30.87£
Carte tipărită la comandă
Livrare economică 18-24 ianuarie 25
Preluare comenzi: 021 569.72.76
Specificații
ISBN-13: 9780190606855
ISBN-10: 0190606851
Pagini: 256
Dimensiuni: 155 x 231 x 15 mm
Greutate: 0.39 kg
Editura: Oxford University Press
Colecția OUP USA
Locul publicării:New York, United States
ISBN-10: 0190606851
Pagini: 256
Dimensiuni: 155 x 231 x 15 mm
Greutate: 0.39 kg
Editura: Oxford University Press
Colecția OUP USA
Locul publicării:New York, United States
Recenzii
Patricia Strach has given us a new lens through which to see some of the more subtle but most powerful elements of corporate influence: framing complex issues as simple, deathly ones as hopeful and optimistic, and conflictual ones as simply not worth worrying about.
Strachs timely and meticulously researched book tracks the way cause marketing has reshaped political life in America. It is a compelling and, at times, startling book that both scholars and citizens will want to read to understand democratic life in the twenty-first century.
We usually think of cause marketing campaigns as win-win efforts that benefit the bottom lines of both popular charities and major corporations. Yet Strachs compelling and groundbreaking book makes clear that pink ribbons and checkout-charities have a way of depoliticizing issues and individualizing their solutions, with major consequences for society and politics. This book will influence students of politics, social movements, management, and health policy for years to come.
Hiding Politics in Plain Sight explores what happens when contentious politics are usurped by market mechanisms and the illusion of consensus. Focusing on the pinking of breast cancer, Patricia Strach illuminates the ways in which activists with corporate backgrounds raised awareness about a previously taboo illness but did so by framing it in ways that led the public to view it through depoliticized, non-feminist, and pink-tinted happy glasses. In so doing, this book illuminates a crucialand until now under-appreciatedroute through which private industry shapes politics and policy.
Strachs timely and meticulously researched book tracks the way cause marketing has reshaped political life in America. It is a compelling and, at times, startling book that both scholars and citizens will want to read to understand democratic life in the twenty-first century.
We usually think of cause marketing campaigns as win-win efforts that benefit the bottom lines of both popular charities and major corporations. Yet Strachs compelling and groundbreaking book makes clear that pink ribbons and checkout-charities have a way of depoliticizing issues and individualizing their solutions, with major consequences for society and politics. This book will influence students of politics, social movements, management, and health policy for years to come.
Hiding Politics in Plain Sight explores what happens when contentious politics are usurped by market mechanisms and the illusion of consensus. Focusing on the pinking of breast cancer, Patricia Strach illuminates the ways in which activists with corporate backgrounds raised awareness about a previously taboo illness but did so by framing it in ways that led the public to view it through depoliticized, non-feminist, and pink-tinted happy glasses. In so doing, this book illuminates a crucialand until now under-appreciatedroute through which private industry shapes politics and policy.
Notă biografică
Patricia Strach has a dual appointment as Associate Professor in the Departments of Political Science and Public Administration and Policy at the University at Albany, State University of New York.