Hired to Fight, Hired to Win
Autor Dennis W. Johnsonen Limba Engleză Paperback – 25 iun 2015
This thoroughly updated edition of Dennis W. Johnson's classic text, originally titled No Place for Amateurs, highlights the growing importance of social media, targeting and analytics, Super PACs and dark money in a post-Citizens United world.
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Paperback (1) | 440.39 lei 6-8 săpt. | |
Taylor & Francis – 25 iun 2015 | 440.39 lei 6-8 săpt. | |
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Specificații
ISBN-13: 9781138786363
ISBN-10: 1138786365
Pagini: 322
Dimensiuni: 152 x 229 x 18 mm
Greutate: 0.45 kg
Ediția:Revised
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 1138786365
Pagini: 322
Dimensiuni: 152 x 229 x 18 mm
Greutate: 0.45 kg
Ediția:Revised
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Cuprins
Selected Contents: Part One: Professional Campaigning: New Realities, New Challenges 1. Political Consultants and Professionally Driven Campaigns 2. Runnin for Office: Not for the Faint of Heart 3. Case Study: Challenging an Incumbent U.S. Senator: The Realities of a Tough, Hard-Fought, Professional Campaign Part Two: Weapons of Modern Campaigning 4. Political Research: Digging Up the Dirt 5. Testing Public Opinion 6. The Media: Old and New 7. Reaching Out to Voters 8. The Money Chase Part Three: Wider Reach of Political Consulting 9. Ballot Issues, Local Elections, and Consultants 10. Citizens, Voters, and Democratic Choice
Notă biografică
Dennis W. Johnson is professor emeritus and former associate dean of the George Washington University Graduate School of Political Management.
Descriere
When it comes to elections, campaigns matter. And despite the ever-increasing role of volunteers and amateurs, modern American political campaigns are a professional affair. Understanding how they are run and how campaign strategies are set requires an in-depth analysis of what political consultants do, from opposition research to public opinion polling and from directing media strategies to mobilzing voters--with fundraising a priority at all stages. At all levels of the electoral arena, modern, sophisticated campaigns cannot hope to be effective without the guiding disciplines of professional consultants.