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HIV / AIDS, Health and the Media in China: Media, Culture and Social Change in Asia

Autor Johanna Hood
en Limba Engleză Paperback – 8 mai 2013
Approximately 90% of urban HIV/AIDS education in China occurs indirectly through non-specialist media reports. Many of these reports use images of extreme suffering and poverty to communicate an understanding of who gets HIV, why and how. This book explores an important aspect of how HIV/AIDS is communicated in China’s print media, posters, websites and television, suggesting that its association with Africa and Africans – portrayed as a distant and backward land and people – has impacted understandings of HIV/AIDS. It demonstrates how, in China’s media, Africans are frequently used to embody the most extreme possibilities of poverty and disease, in contrast with the progressive, scientifically sophisticated Han Chinese, which has encouraged the urban public to develop 'imagined immunity' to HIV.
By illustrating how HIV/AIDS is portrayed as a non-Han and racialized disease affecting specific bodies, races and places, the author argues that this discourse has had the effect of distancing many Chinese from the perceived possibility of infection, thus compromising the effectiveness of public health campaigns on HIV/AIDS. The book suggests that the key to combating the spread of HIV/AIDS lies in challenging the ways in which the disease is portrayed in China’s media, rather than simply by continuing with the current strategy to educate more people.
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Specificații

ISBN-13: 9780415860734
ISBN-10: 0415860733
Pagini: 256
Ilustrații: 40 black & white illustrations, 32 black & white halftones, 8 black & white line drawings
Dimensiuni: 156 x 234 x 14 mm
Greutate: 0.43 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Media, Culture and Social Change in Asia

Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate

Cuprins

1. At the Intersections of HIV/AIDS: Power, Disease, Others, and China’s Media  2. China’s Media: Telling and Knowing HIV/AIDS  3. Differentiating Understandings: hei Black and Blackness, Race, and Place  4. Hei: Africa, Africans and HIV/AIDS  5. Yuanshi: Presenting the Origin and Primitive Circumstances of HIV/AIDS in Africa  6. Kexue: Scientism and HIV/AIDS

Descriere

HIV/AIDS is an increasingly serious problem in China. This book explores HIV/AIDS, its portrayal in China’s media, and the implications for public health policy. It discusses how many Chinese wrongly believe themselves to be immune, with infection only a possibility for other ethnic groups with perceived lower moral standards.