Hospitality Business Development
Autor Ahmed Hussannien, Crispin Daleen Limba Engleză Paperback – 18 noi 2019
Preț: 390.19 lei
Nou
74.67€ • 77.48$ • 62.41£
Carte tipărită la comandă
Livrare economică 15-29 martie
Specificații
ISBN-10: 1138491187
Pagini: 236
Ilustrații: 20 Tables, black and white; 25 Illustrations, black and white
Dimensiuni: 189 x 246 x 13 mm
Greutate: 0.47 kg
Ediția:Nouă
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Public țintă
PostgraduateCuprins
Notă biografică
Crispin Dale has experience of working in the hospitality industry at both an operational and management level. He has taught hospitality management at the undergraduate and postgraduate levels for a number of years. He obtained his master's degree from Lancaster University and completed his PhD with the University of Wolverhampton.
Recenzii
Prof Conrad Lashley, Emeritus Editor, Hospitality & Society
'This edition of the popular guide to Hospitality Business Development is very welcome for its lucid consideration of business growth and will appeal to both hospitality management students as well as aspiring managers. I particularly like the reader-friendly layout. The many examples used to illustrate major themes in the book, the review questions and additional reading recommendations are especially helpful.'
Prof Paul Lynch, Professor of Critical Hospitality and Tourism, UK
Descriere
Hospitality Business Development analyses and evaluates the different aspects of business growth routes and development processes in the international hospitality industry. It considers the essential features of the strategic business context, in which any hospitality organization operates.
Since the first edition, the hospitality industry has evolved significantly with the emergence of new entrants, new technologies and evolved global market structures. This new edition has been updated to reflect these developments in the field and includes:
- New contemporary topics such as social enterprises, business models, social capital, value proposition, co-creation and the sharing economy.
- Examples and case studies on hospitality organisations from across the world to demonstrate the globalisation of the hospitality business.
- A new up-to-date standard for explaining the hospitality business development concept, scope and process.
This book equips students and aspiring hospitality managers with the necessary knowledge, expertise and skills in business development. It is a must-read for anyone studying or working in the hospitality industry.