Hotel and Lodging Management – An Introduction 2e
Autor AT Stuttsen Limba Engleză Hardback – 31 mar 2005
- New, completely updated chapters on human resources and the sales and marketing departments
- Up-to-date case studies reflecting the latest management trends and issues
- Profiles of industry pioneers working at all types of properties, from small motels to five-star hotels
- New sections on yield management, lodging environments, franchise companies, and management organizations
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Specificații
ISBN-13: 9780471474470
ISBN-10: 0471474479
Pagini: 368
Dimensiuni: 190 x 243 x 18 mm
Greutate: 0.81 kg
Ediția:2nd Edition
Editura: Wiley
Locul publicării:Hoboken, United States
ISBN-10: 0471474479
Pagini: 368
Dimensiuni: 190 x 243 x 18 mm
Greutate: 0.81 kg
Ediția:2nd Edition
Editura: Wiley
Locul publicării:Hoboken, United States
Public țintă
Students on four– and two–year hotel management and hospitality coursesCuprins
Preface. Introduction. Chapter 1: Growth and Development of the Lodging Industry. Chapter 2: Organizational Structure. Chapter 3: The Front Office. Chapter 4: Housekeeping. Chapter 5: The Marketing and Sales Department. Chapter 6: Human Resource Management. Chapter 7: Hotel Food and Beverage. Chapter 8: Loss Prevention and Security. Chapter 9: The General Manager. Chapter 10: Yield Management. Chapter 11: Management Contracts and Franchise Agreements. Chapter 12: Time-Share and Vacation Ownership. Chapter 13: Resorts, Themed Lodging, and Special Lodging Environments. Glossary. Index.
Descriere
The operation of hotels, motels, and other lodging facilities presents unique problems for managers. Hotel and Lodging Management, Second Edition addresses the entire operation of a lodging facility, with an emphasis on the interrelationship between its departments.