How Music Changed YouTube
Autor Dr. Guillaume Heugueten Limba Engleză Paperback – 7 feb 2024
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Specificații
ISBN-13: 9798765100707
Pagini: 160
Dimensiuni: 152 x 229 x 10 mm
Greutate: 0.24 kg
Editura: Bloomsbury Publishing
Colecția Bloomsbury Academic
Locul publicării:New York, United States
Pagini: 160
Dimensiuni: 152 x 229 x 10 mm
Greutate: 0.24 kg
Editura: Bloomsbury Publishing
Colecția Bloomsbury Academic
Locul publicării:New York, United States
Caracteristici
Provides an in-depth analysis of the political economy and strategy of major digital platform YouTube by reading a wide variety of sources, from trade magazines through internal documents
Notă biografică
Guillaume Heuguet is a Professor of Contemporary Art and Art History at ESACM (Clermont-Ferrand), France, and the Editor-in-Chief of Audimat, a French journal of music criticism. He holds a PhD in media studies from the School of Higher Studies in Communication (CELSA), Sorbonne University, France, and has edited for Paris' Philharmonic Penser les musiques populaires, the first French reader on popular music studies.
Cuprins
IntroductionChapter 1: Music EmbeddedThe Emergence of Online ListeningThe Invention of the YouTube playerCapturing FlowsChapter 2: Music in Incidental StatesThe Musicalization of VideosThe Emergence of Official ReferencesA DIY AestheticChapter 3: Music in PerformanceFrom Show to VarietyUnderground in Prime TimePopularity ReinventedChapter 4: Music as OpportunityThe Design of ChoiceThe Soft PrescriptionPlaylists, "Trends" and "Mixes"Chapter 5: Serial MusicThe Becoming-TV of YouTubeEnlistment Through CreativityThe Individualization of PromotionThe Mythology of "YouTube Successes"Chapter 6: Music Under ControlSemi-Automated CopyrightThe Pedagogy of ConsensusAn Industry of VariantsChapter 7: The Vanishing of ListeningView as a General EquivalentA Contested StallionValue in TrafficConclusion
Recenzii
Guillaume Heuguet has written the best book on Youtube and on internet music platforms I have seen to date. The research is exhaustive, drawing on a breathtaking range of sources. The analysis is rigorous, in the best traditions of cultural industry scholarship, and full of ideas both original and stimulating. This book is a major contribution to several fields, from popular music studies through internet and platform studies and cultural research more generally.