Reading this book guarantees you'll gain an unfair competitive advantage that enables you to sell more software and make more money! How to Demonstrate Software So People Buy It presents strategies for fine-tuning your software demonstration activities before, during, and after the demonstration. In software sales, the demonstration comes at the apex of your prospects' purchasing process. Your demonstration must be memorable, solve pressing business challenges, justify cost, and outperform any other solution. Some marketers have told me this statement is too harsh, but I'll say it anyway. This book enables you to decimate your competitors, including developing in-house or the status quo. In their own words, top producing software sales professionals talk about their journey to success. It is heartfelt. You'll learn about their lost deals, embarrassing moments, and learning experiences (the good, the bad, and the ugly) on the road to consistently achieving or exceeding quota and earning substantial commission checks. How to Demonstrate Software So People Buy It provides guidance for delivering persuasive and compelling demonstrations, streamlining your sales process, and accelerating prospects through your sales funnel. Read a page, any page, and you'll find software sales strategies that you can put to use tomorrow. Read this book BEFORE your competitors do.