A great reference tool and an unbelievably practical marketing guide. Learn PR: Get FREE write ups in magazines and newspapers Learn how-what to say, and where to send it. Increase your chance of publication from 5% to 85% - just by following these guidelines. How to create effective, responsive direct mail campaigns-and test and track results. How to roll-out a successful test campaign. Over 100 pages on creating successful direct mail. Easily find markets where your BEST prospect are-and all the magazines that are sent to each. You never learned this in school. See the inside secrets of the $500 direct marketing campaign-then put together your own and pull the trigger. This is the best campaign ever - at any price. Make your marketing easier, faster... and LOWER your costs. Almost 400 pages - not one wasted page. Read this cult classic for yourself, see why every reviewer has rated it 5-Stars.