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How to sell with NLP de Pat Hutchinson

How to sell with NLP

Autor Pat Hutchinson
en Limba Engleză Paperback – 6 oct 2010
Learn the powerful techniques of NLP to enhance your influence and gain the competitive edge in any sales pitch.
 
This practical guide to using NLP in sales includes real life examples to illustrate techniques that have amazed sales people with many years experience. It also
contains easy to follow exercises and tips to practice in real situations.
 
This book will enable you to use powerful NLP techniques to; increase sales, develop trust & rapport, handle any challenge and close a sale elegantly and effectively.
 
Focusing on the sales person as facilitator, this book will also:-
- Reveal the 6 areas of limitation that sales people place on themselves, their prospects and their products and give readers the tools to remove them.
- Enable readers to read and utilise a prospect’s buying and decision making patterns.
- Provide a set of NLP tools to achieve win/win outcomes for the sales person and their prospects.
 
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Specificații

ISBN-13: 9780273735427
ISBN-10: 027373542X
Pagini: 208
Ilustrații: Illustrations
Dimensiuni: 141 x 223 x 15 mm
Greutate: 0.31 kg
Ediția:1
Editura: Pearson Education
Locul publicării:Harlow, United Kingdom

Cuprins

About the author
Acknowledgements
Introduction: Think, act and sell!
 
 
01        Selling in the twenty-first century
 
02        Building strong relationships
 
03        How clients make decisions
 
04        Aligning with your role, your clients and your organisation
 
05        Believing your way to success
 
06        What are you aiming for?
 
07        Rapport gets you everywhere
 
08        The elegant language of sales
 
09        Using frames to keep control
 
10        Selling to groups
 
11        The NLP sales process
 
Index
 

Notă biografică

Pat Hutchinson established Quadrant 1 International and is currently Sales and Marketing Director at the company.  Using NLP techniques long before she ever trained as an NLP trainer, Pat developed sales teams across the world including Europe, Asia and North America. Pat has since incorporated this experience into her NLP business teaching and currently uses NLP to help people in business.

Textul de pe ultima copertă

 
With the power of NLP you can sell anything you want.
Whether you need to build your confidence, enhance your sales technique or develop bulletproof self-belief, NLP gives you the tools to dramatically improve your sales performance, whatever your level or experience.
NLP has been used for years to help sales people all over the world to boost their communication skills and achieve success, time after time. Now it’s your turn to discover the most effective sales tool on this planet.
Inside you’ll discover how to:
·        Develop trust, rapport and credibility with all your clients
·        Handle any sales situation or challenge
·        Develop long-lasting relationships that will ensure you’ll go from strength to strength with each sale you make
As well as all this, you’ll be able to transform any hurdle into an opportunity and achieve a win/win outcome with every single client.
Are you ready to be amazed and amazing? Read on!
 
‘A must read for all sales people who want to achieve extraordinary results’
Chris Cadd, Sales Director, Panacea Selection Ltd
 
‘NLP is an essential tool for selling; everyone that sells should read this powerful book’
Richard Tyler, Director of Performance and Possibility, BTFI Ltd
 
‘Pat Hutchinson is an outstanding NLP trainer. She has offered invaluable help to my sales team and now you too can benefit from her powerful techniques’
Gavin Aston, Sales Leader, PerkinElmer Inc.