Everything you need to know to run a profitable and satisfying mail order business from your home.From painless business planning to achieving success in cyberspace, this book's step-by-step methods are practical and easy to understand, and they will put you on the path to building your own home-based business. Whether you are looking to assess your personal skills, estimate your start-up costs, choose the right products, or stay profitable once you are in business, each chapter will guide you on every aspect of setting up and running a thriving home-based mail order business. Look for useful charts and worksheets throughout the book, including:Common Questions and AnswersProfiles of Successful BusinessesExpense SummariesSample Press Release Direct Mail Checklist