Cantitate/Preț
Produs

Human Survey-Interaction: Neue Schriften zur Online-Forschung, cartea 6

Autor Lars Kaczmirek
en Limba Engleză Paperback – 30 iun 2009
Response rates are a key quality indicator of surveys.The human-survey interaction frameworkdeveloped in this book provides new insight inwhat makes respondents leave or complete an onlinesurvey. Many respondents suffer from difficultieswhen trying to answer survey questions.This results in omitted answers and abandonedquestionnaires. Lars Kaczmirek explains how appliedusability in surveys increases response rates.Here, central aspects addressed in the studies includeerror tolerance and useful feedback. Recommendationsare drawn from seven studies andexperiments. The results report on more than33,000 respondents sampling from many differentpopulations such as students, people aboveforty, visually impaired and blind people, andsurvey panel members. The results show that improvedusability significantly boosts responserates and accessibility. This work clearly demonstratesthat human-survey interaction is a cost-effectiveapproach in the overall context of surveymethodology.
Citește tot Restrânge

Din seria Neue Schriften zur Online-Forschung

Preț: 17080 lei

Nou

Puncte Express: 256

Preț estimativ în valută:
3269 3395$ 2715£

Carte indisponibilă temporar

Doresc să fiu notificat când acest titlu va fi disponibil:

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9783938258576
ISBN-10: 3938258578
Pagini: 217
Dimensiuni: 146 x 214 x 20 mm
Greutate: 0.33 kg
Editura: Herbert von Halem Verlag
Seria Neue Schriften zur Online-Forschung