Cantitate/Preț
Produs
Total produse
Vezi coșul
Humanistic Marketing de R. Varey

Humanistic Marketing: Humanism in Business Series

Editat de R. Varey, M. Pirson
en Limba Engleză Hardback – 19 noi 2013
Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.
Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (1) 62520 lei  43-57 zile
  Palgrave Macmillan UK – 20 noi 2013 62520 lei  43-57 zile
Hardback (1) 63114 lei  43-57 zile
  Palgrave Macmillan UK – 19 noi 2013 63114 lei  43-57 zile

Din seria Humanism in Business Series

  • 15% Humanistic Management in Practice
    Preț: 63242 lei
  • 15% Human Development in Business: Values and Humanistic Management in the Encyclical 'Caritas in Veritate'
    Preț: 62952 lei
  • Humanistic Ethics in the Age of Globality
    Preț: 38752 lei
  • 15% Banking with Integrity: The Winners of the Financial Crisis?
    Preț: 62952 lei
  • 15% Business Schools Under Fire: Humanistic Management Education as the Way Forward
    Preț: 63595 lei
  • Integrity in Organizations: Building the Foundations for Humanistic Management
    Preț: 40167 lei
  • 15% World Humanism: Cross-cultural Perspectives on Ethical Practices in Organizations
    Preț: 62874 lei
  • 15% The Character of the Manager: From Office Executive to Wise Steward
    Preț: 63595 lei
  • From Capitalistic to Humanistic Business
    Preț: 38072 lei
  • 15% Humanistic Perspectives on International Business and Management
    Preț: 63192 lei
  • 15% Human Centered Management in Executive Education: Global Imperatives, Innovation and New Directions
    Preț: 63242 lei
  • Reframing Economic Ethics: The Philosophical Foundations of Humanistic Management
    Preț: 44048 lei
  • 15% Dignity and the Organization
    Preț: 51398 lei
  • 18% Dignity in the Workplace: New Theoretical Perspectives
    Preț: 92939 lei
  • 18% Humanistic Management in Practice: Volume II
    Preț: 76301 lei
  • 18% Humanistic Perspectives in Hospitality and Tourism, Volume II: CSR and Person-Centred Care
    Preț: 97967 lei
  • 18% Humanistic Perspectives in Hospitality and Tourism, Volume 1: Excellence and Professionalism in Care
    Preț: 108668 lei
  • 18% Humanistic Crisis Management: Lessons Learned from COVID-19
    Preț: 108637 lei
  • 18% The Future of Responsible Management Education: University Leadership and the Digital Transformation Challenge
    Preț: 109393 lei
  • Humanistic Governance in Democratic Organizations: The Cooperative Difference
    Preț: 35463 lei
  • 18% Humanistic Leadership Practices: Exemplary Cases from Different Cultures
    Preț: 98383 lei
  • Religious Ethics in the Market Economy: A New Approach to Business and Morality
    Preț: 37430 lei
  • 9% Humanism in Marketing: Responsible Leadership and the Human-to-Human Approach
    Preț: 96522 lei

Preț: 63114 lei

Preț vechi: 74252 lei
-15% Nou

Puncte Express: 947
Preț estimativ în valută:
12079€ • 12547$ • 10033£

Carte tipărită la comandă

Livrare economică 03-17 februarie 25

 Adaugă în coș

Wish list
Gift list
Am citit!
Adaugă în listă
Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781137353283
ISBN-10: 1137353287
Pagini: 284
Ilustrații: XV, 284 p.
Dimensiuni: 140 x 216 x 23 mm
Greutate: 0.52 kg
Ediția:2014
Editura: Palgrave Macmillan UK
Colecția Palgrave Macmillan
Seria Humanism in Business Series

Locul publicării:London, United Kingdom

Cuprins

What's wrong with Marketing in theory and in practice? 1. Where Marketing Causes Trouble 2. Re-affirming the prevailing order? 3. What is Critical Marketing Studies?: Reading Macro, Social and Critical Marketing Studies 4. Rehumanizing Marketing (and Consumer Behavior) 5. Wants vs. Needs: On the Philosophical Bases of Humanistic Marketing 6. Marketing for Mortality? The Scottish Case and the Humankind Index 7. Criminal Marketing: An Inhuman Side of Business 8. Can Society Nurture Humanistic Marketing? 9. How is Humanistic Marketing Possible? Marketing as a force for good 10. Fusing Back the Human, Radically 11. Translating Anthropological Consumption Theories into Humanistic Marketing Practices 12. Well-Being Marketing as Humanistic Marketing 13. Constructive Engagement, Macromarketing & Humanistic Marketing 14. Wisdom as Excellence in Commitment to Humanistic Marketing Practice 15. Power to the People: An Essay on Branding and Global Democracy 16. Responsible Advertising for Sustainable Development: The Case of French Responsible Agencies 17. Sustainable Marketing through The Natural Step 18. Social Networks and Marketing Happiness?: The Potential Role of Marketing in an Electronic World 19. Social Business: Everybody's Business Closing Commentary. Towards Humanistic Marketing?

Notă biografică

Dr Richard J. Varey is Professor of Marketing at Waikato Management School, New Zealand. His scholarly project is focused on understanding marketing in and for sustainable prosperous society. He is Associate Editor (Asia-Pacific) for the Journal of Customer Behaviour, Co-Editor (Pacific Rim) for the Journal of Business-to-Business Marketing, and a member of the editorial boards of Social Business, Marketing Theory, the European Journal of Marketing, the Journal of Communication Management, the Journal of Marketing Communications, the Australasian Marketing Journal, the Corporate Reputation Review, the Journal of Business Ethics (sustainability panel), and the Atlantic Journal of Communication.

Michael Pirson is the Director of the Center for Humanistic Management and Assistant Professor of Global Sustainability and Social Entrepreneurship at the Fordham School of Business, USA. His research interests include Trust and Well-Being in Organizational Contexts, Mindfulness, Social Entrepreneurship, Sustainability, Humanistic Management, and the Philosophy of Management. Michael is also a founding partner of the Humanistic Management Network, an organization that brings together scholars, practitioners and policymakers around the common goal of creating a 'life-conducive' economic system. He is the co-editor of the Humanism in Business book series and has published widely. He is also an active board member of three social enterprises. He has worked for and with businesses,non-profits, embassies, political campaigns, and local and national governments.