Negotiation is an essential skill in all areas of life. It isa series of manoeuvres that we move through in order to get the bestpossible deal for ourselves, our company or organisation. How far wewill go to achieve our goals is where the rub lies.
Ideally, negotiations should be a 'win-win' experience. Full ofuseful exercises, case studies and accessible advice, this book willhelp readers achieve their goals by showing them how to:

• prepare effectively
• build rapport
• communicate openly
• enhance trust in their business

I Win, You Win is a thought-provoking, inspirational and eminently practical aid to getting what you want without compromising your professional integrity.