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Impacts of Customer Relationship Management on Development of Corporations de Martin A. Moser

Impacts of Customer Relationship Management on Development of Corporations: Gabler Theses

Autor Martin A. Moser
en Limba Engleză Paperback – 29 oct 2021
The overall goal of this book is the identification of design features and prerequisites for a CRM-system, which contribute to an increase in sales and the overall development of corporations in the packaging industry. Particular attention is paid to the identification of requirements of a CRM-system that contribute to an increase in the acceptance of the users.


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Specificații

ISBN-13: 9783658358341
ISBN-10: 3658358343
Pagini: 145
Ilustrații: XV, 145 p. 36 illus.
Dimensiuni: 148 x 210 mm
Greutate: 0.22 kg
Ediția:1st ed. 2021
Editura: Springer Fachmedien Wiesbaden
Colecția Springer Gabler
Seria Gabler Theses

Locul publicării:Wiesbaden, Germany

Cuprins

Introduction.- Literature Review.- Methodology.- Empirical Studies.- Interpretation And Discussion Of Results.- Summary And Conclusion.- Bibliography.

Notă biografică

About the author:
Martin A. Moser studied Industrial Engineering and Sales Management at the University of Applied Sciences Wiener Neustadt and the Thompson Rivers University in Canada after completing his training at the HTL Mödling (Electronics and Telecommunication Engineering). In addition to his professional activities in Technical Key Account Management and Corporate Development in the packaging industry, he accomplished academic training in Financial Management at Middlesex University London and a PhD-Programme in International Economic Relations and Management at the University of Sopron.

Textul de pe ultima copertă

The overall goal of this book is the identification of design features and prerequisites for a CRM-system, which contribute to an increase in sales and the overall development of corporations in the packaging industry. Particular attention is paid to the identification of requirements of a CRM-system that contribute to an increase in the acceptance of the users.

About the author:
Martin A. Moser studied Industrial Engineering and Sales Management at the University of Applied Sciences Wiener Neustadt and the Thompson Rivers University in Canada after completing his training at the HTL Mödling (Electronics and Telecommunication Engineering). In addition to his professional activities in Technical Key Account Management and Corporate Development in the packaging industry, he accomplished academic training in Financial Management at Middlesex University London and a PhD-Programme in International Economic Relations and Management at the Universityof Sopron.