Implications and Impacts of eSports on Business and Society

Autor David J. Finch, Norm O'Reilly, Gashaw Abeza

en Limba Engleză Paperback – 13 oct 2019

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Provides innovative research exploring the immersion of competitive electronic sports and applications within global marketing, business, and society. The book features coverage on a broad range of topics, such as social networking, sponsorship branding, and risk management.

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