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Improving E-Commerce Web Applications Through Business Intelligence Techniques: Advances in E-Business Research

Editat de G. Sreedhar
en Limba Engleză Hardback – 28 feb 2018
As the Internet becomes increasingly interconnected with modern society, the transition to online business has developed into a prevalent form of commerce. While there exist various advantages and disadvantages to online business, it plays a major role in contemporary business methods. Improving E-Commerce Web Applications Through Business Intelligence Techniques provides emerging research on the core areas of e-commerce web applications. While highlighting the use of data mining, search engine optimization, and online marketing to advance online business, readers will learn how the role of online commerce is becoming more prevalent in modern business. This book is an important resource for vendors, website developers, online customers, and scholars seeking current research on the development and use of e-commerce.
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Specificații

ISBN-13: 9781522536468
ISBN-10: 1522536469
Pagini: 376
Dimensiuni: 216 x 279 x 22 mm
Greutate: 1.18 kg
Editura: Business Science Reference
Seria Advances in E-Business Research


Descriere

Provides emerging research on the core areas of e-commerce web applications. While highlighting the use of data mining, search engine optimization, and online marketing to advance online business, readers will learn how the role of online commerce is becoming more prevalent in modern business.