Improving Marketing Strategies for Private Label Products

en Limba Engleză Hardback – 22 iul 2019

Examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. This book supports the development of marketing strategies that can help make a private label products more successful, highlighting topics including e-commerce, national branding, and consumer behaviour.

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Business Science Reference – 22 iul 2019	1170^.68 lei 6-8 săpt.