When entrepreneurs start a business they do so because they have a passion and are excellent at certain occupation; not because they are experts at marketing their product or service. Most businesses fail because of lack of cash flow, which most of the time can be attributed to a lack of expertise in developing a proven marketing and sales system around a Unique Selling Proposition. Wayne's starting of his Income Generation Academy; (waynesincomegenerationacademy.com) and the development of his online coaching system allows any business to get the marketing help they need to build a prosperous business. Wayne believes that business fundamentals start with a Unique Selling Proposition that is able to be communicated in a compelling way to prospects in the company's target market. His marketing equation is GAURANTEED to produce results that will increase sales by 50%. Once the proper marketing and sales systems are implemented, Wayne helps businesses develop efficiencies, strategies, and synergies that increase profits and build business value. In this book, he gives you a glimpse of the business acumen that he has provided business owners through his one on one, group coaching and online coaching services.