Increasing the Impact of Your Research: A Practical Guide to Sharing Your Findings and Widening Your Reach
Autor Jenny Grant Rankinen Limba Engleză Paperback – 6 mai 2020
The book covers the most effective ways to share research, such as:
- Social media—leveraging time-saving tools and maximizing exposure and branding.
- Media—landing interviews and contributing to public dialogue.
- Writing—landing book deals and succeeding in key writing opportunities.
- Speaking—giving TED Talks, delivering conference keynote presentations, and appearing on broadcasts like NPR.
- Connecting—networking, influencing policy, and joining advisory boards.
- Honors—winning awards and recognition to expand your platform.
The eResources can be found under the Support Materials heading below!
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Specificații
ISBN-13: 9780367363000
ISBN-10: 0367363003
Pagini: 284
Ilustrații: 4
Dimensiuni: 152 x 229 x 15 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 0367363003
Pagini: 284
Ilustrații: 4
Dimensiuni: 152 x 229 x 15 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Public țintă
Academic, Postgraduate, Professional, and Professional Practice & DevelopmentCuprins
Contents
Preface
Acknowledgements
Meet the Author
PREPARING
1. Evolution of the Researcher for Modern Times
4. Writing Anything
7. Speaking Anywhere
10. Connecting
Preface
AudienceeResources
Book Structure and Content
Accessibility
Terminology
Benefits
Acknowledgements
Meet the Author
PREPARING
1. Evolution of the Researcher for Modern Times
Why and How Research Needs to Be Shared2. Social Media
Pressure to Remain Confined to Tradition
Balance and Finding Time
Representation and Inequity
Prioritize Efforts and Be Scrappy
Honesty and Integrity
Humility
References
Researchers’ Place in Social Media3. Message and Press
Branding
Social Media Users
Which Tools to Use (a Practical Approach)
Account Basics
Tools to Save Time Managing Posts
Posting Guidelines
Bio
Curriculum Vitae (CV)
Email Signature
Website
Headshot
References
Find Your MessageWRITING
Craft Your Elevator Pitch
Craft Talking Points
Craft Your Media Pitch
Consider Packaging
Be Press-Accessible
Be Press-Friendly
Put Parts Together
References
4. Writing Anything
Before Writing Anything5. Writing Short-Form (Articles, Papers, Etc.)
While Writing Anything
After Writing Anything
After Receiving Verdict
References
If You Hate Writing (or Even If You Love It)6. Writing Books
List of Writing Opportunities (Journals, Magazines, Newsletters, Blogs, Reference Tools, and Newspapers)
Reference Sites
Short Answers
Blogging
Newspaper
Magazines, Newsletters, Websites, and Other Article Venues
Whitepapers and Reports
Journals
Short-Form Editor
Put Parts Together
References
List of Book PublishersSPEAKING
Book Chapters
Writing Books
Book Editor
Book Reviews
Put Parts Together
References
7. Speaking Anywhere
Before Speaking Anywhere8. Speaking at Conferences and Other Events
While Speaking Anywhere
After Speaking Anywhere
References
List of Conferences (Including Symposiums, Congresses, Online Conferences, Research Meetings, and Other Events)9. Speaking on Air and Recordings
Conference Sessions
Online Conferences
Poster Presentations
Conference Keynotes
Booking Agencies
If You Prefer to Start Slow
Plan a Conference
Put Parts Together
References
List of Broadcasting Opportunities (Podcasts, Radio, Television, Videos, and Webcasts)MORE OPTIONS
TED Talks
News Media and Television
National Public Radio (NPR)
British Broadcasting Corporation (BBC)
Other Radio and Podcasts
Webcasts and Other Webinars
Documentary
Videos and Video Blogging (Vlogging)
Video Libraries
Put Parts Together
References
10. Connecting
To Make Connecting Easier (Even If You Hate It)11. Multiply Your Impact
Good Connecting Habits
Good Connecting Mindset
Close to Home (Special Interest Groups and More)
List of Organizations (Joining and Subscribing Opportunities)
Organizations
Calls for Input
Policymaking
Serving
List and Guide to Serving Opportunities
Honors
List and Guide to Awards and Other Honors
References
Promote Others
Promote Your Work
Exposure for Your Anything
Exposure for Your Books
Exposure for Your Other Writing
Exposure for Your Speaking Engagements
Hunting and Harvesting
Conclusion
References
Notă biografică
Jenny Grant Rankin is a Fulbright Specialist with two doctorates who lectures at universities and other institutions, such as the University of Cambridge, TED, and national research associations. Dr. Rankin is a prolific speaker and writer and has been honored by the U.S. White House for her work. See more at www.JennyRankin.com.
Descriere
This important resource helps researchers in all disciplines share their findings, knowledge, and ideas effectively and beyond their own field. By pursuing the practical recommendations in this book, researchers can increase the exposure of their ideas, connect with wider audiences in powerful ways, and ensure their work has a true impact.