Influence Of Reference Groups On Product And Brand Choice Decisions
Autor Asad Rehmanen Limba Engleză Paperback – 5 iun 2012
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Specificații
ISBN-13: 9783659139918
ISBN-10: 3659139912
Pagini: 276
Dimensiuni: 152 x 229 x 16 mm
Greutate: 0.41 kg
Editura: LAP LAMBERT ACADEMIC PUBLISHING AG & CO KG
Colecția LAP Lambert Academic Publishing
ISBN-10: 3659139912
Pagini: 276
Dimensiuni: 152 x 229 x 16 mm
Greutate: 0.41 kg
Editura: LAP LAMBERT ACADEMIC PUBLISHING AG & CO KG
Colecția LAP Lambert Academic Publishing
Notă biografică
Dr.Asad Rehman,having a teaching experience of nearly 14 years is presently serving as an Assistant Professor in the Department of Business Administration,FMS&R, Aligarh Muslim University,Aligarh,India.His areas of interest are Marketing and Consumer behavior.He is an avid researcher and has contributed papers in several reputed research journals