Influencers and Creators
Autor Robert Kozinets, Ulrike Gretzel, Rossella Gambettien Limba Engleză Hardback – 28 apr 2023
| Toate formatele și edițiile | Preț | Express |
|---|---|---|
| Paperback (1) | 309.27 lei 3-5 săpt. | +31.96 lei 7-13 zile |
| SAGE Publications Ltd – 28 apr 2023 | 309.27 lei 3-5 săpt. | +31.96 lei 7-13 zile |
| Hardback (1) | 895.64 lei 6-8 săpt. | |
| SAGE Publications Ltd – 28 apr 2023 | 895.64 lei 6-8 săpt. |
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Specificații
ISBN-13: 9781529768657
ISBN-10: 1529768659
Pagini: 384
Dimensiuni: 175 x 250 x 25 mm
Greutate: 0.81 kg
Editura: SAGE Publications Ltd
ISBN-10: 1529768659
Pagini: 384
Dimensiuni: 175 x 250 x 25 mm
Greutate: 0.81 kg
Editura: SAGE Publications Ltd
Cuprins
Influencers And Creators
A Macrosocial Perspective
Business And Social Media Marketing Concepts
Influencer And Creator Ecosystem
Principles Of Influence
Diversity, Equity, And Inclusion
Cultural Effects
Ethics And Regulation
The Business Of Influence
Partnering With Influencers And Creators
Running Campaigns
Measuring And Assessing Campaigns
Trajectories, Technologies, And Transformations
A Macrosocial Perspective
Business And Social Media Marketing Concepts
Influencer And Creator Ecosystem
Principles Of Influence
Diversity, Equity, And Inclusion
Cultural Effects
Ethics And Regulation
The Business Of Influence
Partnering With Influencers And Creators
Running Campaigns
Measuring And Assessing Campaigns
Trajectories, Technologies, And Transformations