Influencing Shopper Decisions – Unleash the Power of Your Brand to Win Customers
Autor Rebecca Brooks, Devora Rogersen Limba Engleză Paperback – 2 apr 2022
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Specificații
ISBN-13: 9781398603615
ISBN-10: 1398603619
Pagini: 208
Dimensiuni: 156 x 232 x 20 mm
Greutate: 0.3 kg
Editura: Kogan Page
ISBN-10: 1398603619
Pagini: 208
Dimensiuni: 156 x 232 x 20 mm
Greutate: 0.3 kg
Editura: Kogan Page
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Cuprins
Chapter - 00: Foreword by Lisa Bodell; Chapter - 00: Acknowledgments Chapter - 00: List of figures; Chapter - 00: List of tables; Chapter - 01: Redefining the shopper journey for the first time; Chapter - 02: The hidden danger of brand narcissism; Chapter - 03: The age of shopper promiscuity; Chapter - 04: The shopper DIAL; Chapter - 05: Source usage: A new metric for changing shopper behavior; Chapter - 06: Net influence: Revealing the true ROI; Chapter - 07: Other new metrics for guiding decision making; Chapter - 08: Redefining brand tracking; Chapter - 09: Unlocking hidden shopper insights through agile neuroscience; Chapter - 10: The evolution of shopper values; Chapter - 11: The Covid inflection point; Chapter - 12: Strategies for change; Chapter - 13: Index