Information Technology for Small Business: Managing the Digital Enterprise
Autor Katia Passerini, Ayman El Tarabishy, Karen Pattenen Limba Engleză Paperback – 12 iun 2014
This book shows these SMEs new technology trends that can transform the nature of their operations both in an evolutionary business path and through revolutionary opportunities. Information Technology for Small Business: Managing the Digital Enterprise applied correctly to small and medium business can be used as a strategic tool to reach growth and profit goals for the SMEs competing in a very dynamic and global marketplace. Examples include: identifying ways that IT can be used to develop strong relationships with customers and suppliers, and how to select the best technologies for business needs.
Information Technology for Small Business: Managing the Digital Enterprise targets SME owners, educators, and practitioners working in the related fields of management, IT, IS, and CS-related disciplines. Advanced-level students and policy makers focusing on SMEs will also find this book valuable in terms of main concepts for discussion.
Toate formatele și edițiile | Preț | Express |
---|---|---|
Paperback (1) | 663.25 lei 6-8 săpt. | |
Springer – 12 iun 2014 | 663.25 lei 6-8 săpt. | |
Hardback (1) | 697.82 lei 6-8 săpt. | |
Springer – 3 mai 2012 | 697.82 lei 6-8 săpt. |
Preț: 663.25 lei
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Specificații
ISBN-13: 9781489999771
ISBN-10: 1489999779
Pagini: 140
Ilustrații: XX, 120 p.
Dimensiuni: 155 x 235 x 7 mm
Greutate: 0.21 kg
Ediția:2012
Editura: Springer
Colecția Springer
Locul publicării:New York, NY, United States
ISBN-10: 1489999779
Pagini: 140
Ilustrații: XX, 120 p.
Dimensiuni: 155 x 235 x 7 mm
Greutate: 0.21 kg
Ediția:2012
Editura: Springer
Colecția Springer
Locul publicării:New York, NY, United States
Public țintă
Professional/practitionerCuprins
Introduction.- SMEs and Information Technologies in the Broadband Economy.- SME Opportunities with Broadband-Driven Information Technologies: Supporting SME Business Needs.- The Changing Nature of “Workspace” and “Workplace:” What It Means for SMEs.- Existing and Emerging Information Technologies for SMEs.- Selecting, Planning, and Deploying SME Broadband-based Information Services, Applications, and Technologies.- Managing & Maintaining SMEs Information Services and Applications.- Cases on SMEs Digital Innovations.- The IT Entrepreneur in SMEs.
Caracteristici
Presents an integrative approach to IT issues and opportunities for small and medium enterprises Examines the marketplace from a digital perspective Focuses on recent technological advances that are most promising for small businesses both in growth and profit maximization Blends research findings, business cases, and practical applications with a keen focus making the text a practical tool for the small and medium business market Includes supplementary material: sn.pub/extras