Innovation Behavior of Older Consumers: Marktorientierte Unternehmensfuehrung, cartea 36
Autor Armin Tanken Limba Engleză Hardback – 30 dec 2013
Preț: 536.57 lei
Preț vechi: 583.23 lei
-8% Nou
Puncte Express: 805
Preț estimativ în valută:
102.69€ • 106.67$ • 85.30£
102.69€ • 106.67$ • 85.30£
Carte tipărită la comandă
Livrare economică 28 ianuarie-03 februarie 25
Preluare comenzi: 021 569.72.76
Specificații
ISBN-13: 9783631641491
ISBN-10: 3631641494
Pagini: 337
Dimensiuni: 154 x 216 x 26 mm
Greutate: 0.57 kg
Editura: Peter Lang Gmbh, Internationaler Verlag Der W
Seria Marktorientierte Unternehmensfuehrung
ISBN-10: 3631641494
Pagini: 337
Dimensiuni: 154 x 216 x 26 mm
Greutate: 0.57 kg
Editura: Peter Lang Gmbh, Internationaler Verlag Der W
Seria Marktorientierte Unternehmensfuehrung
Notă biografică
Armin Tank studied Business Management at Mannheim University and at EM Lyon (École Supérieure De Commerce) in France. The emphasis of his studies lay on Marketing, International Management and Psychology. During and after successful completion of his dissertation he held various roles in companies in the sectors Consumer Goods, Medical Equipment for end-consumers and Mobile Health Care & Sports. Additionally he is a lecturer for Methodology / Market research.
Cuprins
Contents: Older Consumers - Demographic Change - Gerontology - Financial Situation - Innovation Adoption and Diffusion Research - Perceived Risk - Consumer Electronic Products - Empirical Analysis - Operationalization - Product Complexity - Exploratory Factor Analysis - Analysis of Variance - Regression Analysis - Scale Development - Cognitive Age.