Innovation Generation: How to Produce Creative and Useful Scientific Ideas
Autor Roberta B. Nessen Limba Engleză Hardback – 22 mar 2012
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Specificații
ISBN-13: 9780199892594
ISBN-10: 0199892598
Pagini: 272
Dimensiuni: 236 x 157 x 28 mm
Greutate: 0.48 kg
Editura: Oxford University Press
Colecția OUP USA
Locul publicării:New York, United States
ISBN-10: 0199892598
Pagini: 272
Dimensiuni: 236 x 157 x 28 mm
Greutate: 0.48 kg
Editura: Oxford University Press
Colecția OUP USA
Locul publicării:New York, United States
Recenzii
through 24 short, insightful chapters, Ness provides the reader with plenty of new tools to overcome barriers and encourage innovative thinking. Innovation generation comes at a time when the need for scienti?ic innovation has never been more urgent, and I would recommend that at least one person in every research group read this book and discuss it in their journal clubs.
The book is replete with engaging anecdotes, challenging puzzles, and skill-building exercises. It has a useful bibliography that sweeps across the many topics that are relevant to innovation ... it entertains and can be read quickly.
The book is replete with engaging anecdotes, challenging puzzles, and skill-building exercises. It has a useful bibliography that sweeps across the many topics that are relevant to innovation ... it entertains and can be read quickly.
Notă biografică
Roberta Ness is Dean of the University of Texas School of Public Health and the University of Texas-Houston Vice President for Innovation.