Innovative Research Methodologies in Management: Volume II: Futures, Biometrics and Neuroscience Research
Editat de Luiz Moutinho, Mladen Sokeleen Limba Engleză Hardback – 20 dec 2017
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Specificații
ISBN-13: 9783319643991
ISBN-10: 3319643991
Pagini: 226
Ilustrații: XXIX, 224 p. 30 illus., 7 illus. in color.
Dimensiuni: 148 x 210 mm
Greutate: 0.56 kg
Ediția:1st ed. 2018
Editura: Springer International Publishing
Colecția Palgrave Macmillan
Locul publicării:Cham, Switzerland
ISBN-10: 3319643991
Pagini: 226
Ilustrații: XXIX, 224 p. 30 illus., 7 illus. in color.
Dimensiuni: 148 x 210 mm
Greutate: 0.56 kg
Ediția:1st ed. 2018
Editura: Springer International Publishing
Colecția Palgrave Macmillan
Locul publicării:Cham, Switzerland
Cuprins
1. Convergence of Experts’ Opinions on the Territory: The Spatial Delphi and the Spatial Shang; Simone Di Zio.- 2. Interactive Scenarios; Theodore J. Gordon and Jerome Glenn.- 3. Virtual Reality for Marketing Research; Raymond R. Burke.- 4. The Knowledge Domain of Affective Computing: A Scientometric Review; Maria H. Pestana, Wan-Chen Wang and Luiz Moutinho.- 5. The Effect of Emotions on Brand Recall by Gender using Voice Emotion Response with Optimal Data Analysis; Maria H. Pestana, Wan-Chen Wang and Luiz Moutinho.- 6. The Neuroscience Research Methods in Management; Jyrki Suomala.- 7. Benefits of Neuromarketing in the Product / Service Innovation Process and Creative Marketing Campaign; Jryki Suomala.- 8. Neuromarketing; Robin Clark.- 9. The Futures Polygon Development; Antonio Pacinelli.
Notă biografică
Luiz Moutinho is Professor of BioMarketing and Futures Research at the DCU Business School, Dublin City University, Ireland. Previously, he was appointed to the Foundation Chair of Marketing at the Adam Smith Business School, University of Glasgow, Scotland. Having been a Full Professor for 28 years, Luiz has held posts in the UK at the University of Wales, Cardiff, and in the USA at Cleveland State University, Northern Arizona University and California State University. Luiz is the Founding Editor-in-Chief of the Journal of Modelling in Management (JM2) and has another four Associate Editorships, as well as being on the Editorial Boards of 45 international academic journals.
Mladen Sokele is Senior Expert for project management, planning and operational excellence at Croatian Telecom Inc., Zagreb, Croatia. He previously studied in the Faculty of Electrical Engineering and Computing (FER) at the University of Zagreb, Croatia and completed the General Management Program at the IEDC – Bled School of Management, Slovenia.
Mladen Sokele is Senior Expert for project management, planning and operational excellence at Croatian Telecom Inc., Zagreb, Croatia. He previously studied in the Faculty of Electrical Engineering and Computing (FER) at the University of Zagreb, Croatia and completed the General Management Program at the IEDC – Bled School of Management, Slovenia.
Textul de pe ultima copertă
A seminal collection of research methodology themes, this two-volume work provides a set of key scholarly developments related to robustness, allowing scholars to advance their knowledge of research methods used outside of their own immediate fields. With a focus on emerging methodologies within management, key areas of importance are dissected with chapters covering statistical modelling, new measurements, digital research, biometrics and neuroscience, the philosophy of research, computer modelling approaches and new mathematical theories, among others. A genuinely pioneering contribution to the advancement of research methods in business studies, Innovative Research Methodologies in Management presents an analytical and engaging discussion on each topic. By introducing new research agendas it aims to pave the way for increased application of innovative techniques, allow
ing the exploration of future research perspectives. Volume II explores a range of research methodologies including the Spatial Delphi and Spatial Shang, Virtual Reality, the Futures Polygon and Neuroscience research.
ing the exploration of future research perspectives. Volume II explores a range of research methodologies including the Spatial Delphi and Spatial Shang, Virtual Reality, the Futures Polygon and Neuroscience research.
Caracteristici
Responds to the increasing challenge of conducting research in online environments with new technologies Includes cutting-edge methodologies including virtual reality simulation, neurophilosophy, interactive scenarios, psychophysics and memetic algorithms Offers insightful contributions from a range of skilled authors with diverse backgrounds across Europe and the USA