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Inside Consumption: Consumer Motives, Goals, and Desires de S. Ratneshwar

Inside Consumption: Consumer Motives, Goals, and Desires

Editat de S. Ratneshwar, David Glen Mick
en Limba Engleză Paperback – 11 aug 2005
Following on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours. In a world where consumption has become the defining phenomenon of human life and society, it addresses the effects of critical life events on consumption motives, and the sociological and intergenerational influences on consumer motives and preferences. Its cross-disciplinary approach brings together some of the leading scholars from diverse subject areas to examine the central question about consumption: ‘why?’.
This is a unique and invaluable contribution to the area, and an essential asset for all those involved in researching, teaching or studying consumption and consumer behaviour.
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Specificații

ISBN-13: 9780415341943
ISBN-10: 0415341949
Pagini: 378
Ilustrații: 15 b/w images, 13 tables and 15 line drawings
Dimensiuni: 156 x 234 x 21 mm
Greutate: 0.57 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate and Professional

Cuprins

 Section 1: Introduction  Section 2: Consumer Approach and Avoidance Behaviors  Section 3: Rules, Variety, and Flexibility in Consumer Choice  Section 4: Sense and Sensibility in Consumption Decisions  Section 5: Consumer Identity: History and Virtuality  Section 6: Community and Culture in Valuing Brands  Section 7: Consuming Authenticity vs. Triviality  Section 8: Commentaries 

Notă biografică

S. Ratneshwar holds the Bailey K. Howard World Book Chair of Marketing and is also the Chair of the Marketing Department at the College of Business, University of Missouri (Columbia). His articles have been published widely and he currently serves on the editorial boards of the Journal of Consumer Research, Journal of the Academy of Marketing Science, and Journal of Interactive Marketing.


David Glen Mick is the Robert Hill Carter Professor of Marketing, at the McIntire School of Commerce, University of Virginia. His research has appeared in numerous journals and he currently serves on the editorial review boards of the Journal of Consumer Research, Journal of Consumer Psychology, and the Journal of Marketing. He has served as Editor of the Journal of Consumer Research and recently as President (2005) of the Association for Consumer Research.

Recenzii

'This book truly challenges us to think outside the box. The editors have assembled an impressive and diverse group of well respected scholars and some of the brightest young minds in the field. These authors push our thinking toward new frontiers in existing areas of consumer research (e.g., motivation, emotion vs. cognition, and decision making) as well as new topics (e.g., consumer hope, community and culture, intergenerational influences). This book will help set the research agenda for the next generation.' - Wayne D. Hoyer, The James L. Bayless/William S. Farish Chair for Free Enterprise, University of Texas at Austin 
'This volume presents a rich variety of distinct approaches to understanding consumer motivations in an affluent society. These diverse approaches range from more atomistic views of consumers exercising approach or avoidance tendencies, pursuing goals, maximizing utility, responding to advertising, or making decisions, to more molar views of consumers participating in cultural systems, enacting rituals, engaging symbolic worlds, forming communities, or questing for identities. Rather than seeing these chapters as pieces of a coherent whole, the volume may be best read as a series of arguments on behalf of alternative paradigms. It is here that the book gains its power as a provocative contest of approaches by insightful authors steeped in different cultural mythologies and social worlds.' - Russell W. Belk, N. Eldon Tanner Professor, University of Utah

Descriere

Following on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours, and addresses the effects of critical life events and intergenerational influences on consumer motives and preferences.