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Insights into Understanding the Financial Media: An Insider's View de Simon Scott

Insights into Understanding the Financial Media: An Insider's View: Hawksmere Special Briefing

Autor Simon Scott
en Limba Engleză Paperback – 29 sep 1998
This practical Special Briefing will help you understand the way the financial print and broadcast media works in the UK. It will also provide you with techniques and guidelines on how to communicate with the financial media in the most effective way, to help you achieve accurate and positive coverage of your organisation and its operations.
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Specificații

ISBN-13: 9781854180834
ISBN-10: 1854180835
Pagini: 74
Dimensiuni: 206 x 286 x 10 mm
Greutate: 0.46 kg
Ediția:SPI
Editura: Stylus Pub Llc
Colecția Thorogood
Seria Hawksmere Special Briefing

Notă biografică

Simon Scott joined Edelman Public Relations Worldwide in November 1995. He started his career in publishing and was Chief Editor at Cassell, and Editorial Director of Harrap, working in London and New York.At Edelman he contributes as a specialist on print and broadcast media to a variety of major corporate accounts. Working on projects that have included the Acropolis investor's battle; the Apollo Leisure group's reopening of the Lyceum Theatre, and Saudi Aramco's annual crisis simulation exercises. In addition, he has worked on corporate financial media relations for United Parcel Service, Commercial Union, UK Yellow Pages, Peregrine Investment Holdings, McGraw-Hill and the Management Consultancy Division of Coopers & Lybrand.