This book gives you some of the most powerful marketing secrets that author T.J. Rohleder has used to generate millions of dollars in his business. The first chapter shares the title of this book and gives you the 7-STEP FORMULA to writing a hard-hitting sales letter. As you'll see, this gives you the power to build your business with DIRECT MAIL MARKETING. This can give you the INSTANT CASH FLOW you need RIGHT NOW You'll go over this first chapter carefully and then go through the rest of the book to discover even more marketing secrets (which really are secrets because very few or even NONE of your competitors are using them) in the other chapters.