In sales you don't get just one chance to win, but you don't have unlimited opportunities either. The business of sales is "selling as much as you can, given the time permitted." In today's competitive sales culture, time is of the essence, and most sales people can't afford the luxury of losing the sale while attending the school of hard knocks. This is true if you're in business for yourself or for others. After years of research and application I've developed an easy to learn practical system that: 1.Is consultative in nature 2.Easy to replicate 3.Clearly identifies your prospects biggest issues & 4.Builds your reputation for trust Selling an intangible product like insurance, offers many unique challenges specific to the insurance industry. While many of the concepts within can transfer easily into other service oriented products, this book addresses the main concerns of the insurance professional. Applying these principles will help you become the consultative insurance professional that many businesses want to work with and many agents and brokers strive to be.