Intellectual Property for Managers and Investors: A Guide to Evaluating, Protecting and Exploiting IP
Autor Steven J. Franken Limba Engleză Paperback – 12 sep 2012
Toate formatele și edițiile | Preț | Express |
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Paperback (1) | 427.76 lei 6-8 săpt. | |
Cambridge University Press – 12 sep 2012 | 427.76 lei 6-8 săpt. | |
Hardback (1) | 494.15 lei 6-8 săpt. | |
Cambridge University Press – 22 feb 2006 | 494.15 lei 6-8 săpt. |
Preț: 427.76 lei
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Specificații
ISBN-13: 9781107407466
ISBN-10: 110740746X
Pagini: 186
Dimensiuni: 170 x 224 x 10 mm
Greutate: 0.3 kg
Editura: Cambridge University Press
Colecția Cambridge University Press
Locul publicării:New York, United States
ISBN-10: 110740746X
Pagini: 186
Dimensiuni: 170 x 224 x 10 mm
Greutate: 0.3 kg
Editura: Cambridge University Press
Colecția Cambridge University Press
Locul publicării:New York, United States
Cuprins
Introduction; 1. Sketching the IP landscape; 2. Making the strategic choice; 3. Building an IP strategy; 4. Implementation; 5. Surviving IP disputes; 6. Giving diligence its due; 7. Licensing and related transactions.
Recenzii
Review of the hardback: '… should be required reading for senior managers who work in business development. It would also make an excellent reference text for an in-house IP seminar, repeated at regular intervals.' Journal of Product Information Management
Descriere
This 2006 book equips business managers and investors with a working, practical knowledge of intellectual property.