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Intellectual Property for Managers and Investors: A Guide to Evaluating, Protecting and Exploiting IP

Autor Steven J. Frank
en Limba Engleză Paperback – 12 sep 2012
This book was first published in 2006. Technologists have the ideas. Lawyers know the rules. But for business managers and investors, rules and ideas don't readily combine into a strategic vision. No longer is intellectual property (IP) just a necessary expense for large technology companies. Competing and succeeding in the marketplace requires an in-depth understanding of IP - its use as a weapon, as a shield, and as a monetizable asset. Yet in a world where fortunes can rise or founder on the strength of an IP portfolio, hesitation to enter this arcane, unfamiliar world still abounds. This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value. With its results-oriented perspective and international focus, Intellectual Property for Managers and Investors is essential for those with decision making-responsibility at the interface where business and innovation meet.
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Specificații

ISBN-13: 9781107407466
ISBN-10: 110740746X
Pagini: 186
Dimensiuni: 170 x 224 x 10 mm
Greutate: 0.3 kg
Editura: Cambridge University Press
Colecția Cambridge University Press
Locul publicării:New York, United States

Cuprins

Introduction; 1. Sketching the IP landscape; 2. Making the strategic choice; 3. Building an IP strategy; 4. Implementation; 5. Surviving IP disputes; 6. Giving diligence its due; 7. Licensing and related transactions.

Recenzii

Review of the hardback: '… should be required reading for senior managers who work in business development. It would also make an excellent reference text for an in-house IP seminar, repeated at regular intervals.' Journal of Product Information Management

Descriere

This 2006 book equips business managers and investors with a working, practical knowledge of intellectual property.