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Interactive Television Demystified de Jerry C. Whitaker

Interactive Television Demystified: Demystified

Editat de Jerry C. Whitaker
en Limba Engleză Paperback – 31 ian 2001
Interactive television is a combination of the TV, the PC and the Internet. This is a basic introduction to interactive television; what it is, what services are possible and probable, how it is affecting and will affect television, cable and computer industries.
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Specificații

ISBN-13: 9780071363259
ISBN-10: 0071363254
Pagini: 304
Ilustrații: 1
Dimensiuni: 191 x 235 x 15 mm
Greutate: 0.5 kg
Editura: McGraw-Hill Professional Publishing
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Textul de pe ultima copertă

THE INTERACTIVE TV FILE--

What interactive TV is and how it works...

What services are possible and probable...

How interactivity will affect the TV, cable, and computing industries...

Where the money is...

The Complete Guide to Interactive TV

Interactive TV is what's possible when digital television, computing, and Internet technologies converge. It's as varied as point-and-click ordering of the clothes worn by a favorite star...a stock ticker across the bottom of a movie-on-demand...messaging friends while your watch a show...and a stunning array of other applications. The projected profits are staggering--as is the fear that the computing industry will get there first.

Now is the time to learn about interactive TV--what is can do, how it does it, and who will use it. Jerry Whitaker, a well-known DTV expert, paints the full interactive television picture in this friendly, not-too-big, not-too-technical introduction. You MUST read it if...


*you're in the television or cable industries
*you're a technology professional or IT consultant
*you're developing interactive TV software or business models
*you're interested in datacasting, access, or subscription solutions
*you produce or sell entertainment, news, or access, or are thinking of doing so
*you cover the TV, Internet, or cable beat as a reporter or financial analyst
*you want to know which companies lead in interactive TV
*you read DTV and ATSC manuals but didn't understand them
*you can't afford $80,000 for an MBA in media
*you're a technovideophile
*you simply want to be up to speed on this fascinating new technology of key importance to consumers, and thebroadcasting, entertainment, news, communications, and computing industries

Descriere

The first-ever, fact-filled introduction to the brave new world of interactive TV: what it is, its services, and the across-the-board impact on television, cable, and computer industries. It covers the basic standards. Offers state-of-the-art coverage of interactive TV business models, the hype and reality of media convergence, TV datacasting, PC-based receivers and other smart appliances, case histories, and more.