Cantitate/Preț
Produs

Public Television: Panacea, Pork Barrel, or Public Trust?: Contributions to the Study of Mass Media and Communications

Autor Marilyn Lashley
en Limba Engleză Hardback – 19 apr 1992 – vârsta până la 17 ani
This history of public television over the last twenty years shows how powerful political actors and the budget process in the United States have severely restricted the strategic behavior and programming of public TV. This hard-hitting story fills a real void in the literature on the subject and should be required reading for station managers, broadcasters, students and professionals in communications, and public policymakers. The ancillary text with its analysis of organizations theory and models is intended also for undergraduate and graduate students in mass media and communications, public policy, and organizational behavior.This practical analysis of public television funding, organization, and programming opens with an overview of organizations theory and a discussion of two models of organizational behavior. A brief history of public TV policy follows with a description of critical developments under the last four American presidents. The legislative history of the Corporation of Public Broadcasting demonstrates the effects of the budgetary process in TV programming, employment diversity, and services to different audiences. The case study closes with an evaluation of public television in terms of organizational strengths and weaknesses and offers practical suggestions for reform.
Citește tot Restrânge

Din seria Contributions to the Study of Mass Media and Communications

Preț: 32001 lei

Preț vechi: 48070 lei
-33% Nou

Puncte Express: 480

Preț estimativ în valută:
6124 6362$ 5087£

Carte tipărită la comandă

Livrare economică 03-17 februarie 25

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9780313279645
ISBN-10: 0313279640
Pagini: 176
Dimensiuni: 156 x 235 x 11 mm
Greutate: 0.43 kg
Ediția:New.
Editura: Bloomsbury Publishing
Colecția Praeger
Seria Contributions to the Study of Mass Media and Communications

Locul publicării:New York, United States

Notă biografică

MARILYN LASHLEY is an Assistant Professor in the Public Policy concentration of the Afro-American Studies Program at the University of Maryland, College Park. She specializes in research on a number of major public policy questions.

Cuprins

IntroductionOrganization Theory and the Public OrganizationBuilding a Coalition for Public TelevisionThe Organization of Public BroadcastingThe Politics of Public Television and the Search for SurvivalThe Budget Outcomes: Winners and LosersThe Performance of Public TelevisionPanacea, Pork Barrel or Public Trust?AppendixIndex