Cantitate/Preț
Produs

The American Trojan Horse: U.S. Television Confronts Canadian Economic and Cultural Nationalism: Contributions to the Study of Mass Media and Communications

Autor Barry Berlin
en Limba Engleză Hardback – 23 oct 1990 – vârsta până la 17 ani
The American Trojan Horse is a historical and descriptive study of the United States/Canadian mass communications border war. It centers on the millions of dollars spent annually by Canadian companies to advertise on U.S. border stations. Canada's measures to retain this money led to a protracted international dispute. Barry Berlin chronicles this dispute as it evolves through its two stages: Canadian action (1970 to 1976) and U.S. response (1976 to 1988). Berlin identifies the roots of the conflict; taking center stage is Canada's vision of U.S. media: a modern Trojan Horse penetrating domestic media and ultimately absorbing Canadian culture and identity.Barry Berlin meticulously guides his readers through each stage of the U.S./Canadian border war which began in the early 1970s and continued through several administrations both in Washington, D.C., and Ottawa. He identifies four interrelated roots to the conflict that places primary focus on Canadian nationalism--Canada's understandable fear of cultural and economic absorption by its formidable southern neighbor. Berlin begins by identifying the problem, its evolution, and its causes. He then chronicles Canadian advertising controls--deletion days and legislation. Border station response to these controls is broken down into four stages: initial moves, new tacks, pull it together, and finally war winds down. A summary concludes this volume.
Citește tot Restrânge

Din seria Contributions to the Study of Mass Media and Communications

Preț: 34144 lei

Preț vechi: 55568 lei
-39% Nou

Puncte Express: 512

Preț estimativ în valută:
6536 7120$ 5483£

Carte tipărită la comandă

Livrare economică 19 decembrie 24 - 02 ianuarie 25

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9780313275081
ISBN-10: 0313275084
Pagini: 130
Dimensiuni: 156 x 235 x 15 mm
Greutate: 0.39 kg
Ediția:New.
Editura: Bloomsbury Publishing
Colecția Praeger
Seria Contributions to the Study of Mass Media and Communications

Locul publicării:New York, United States

Notă biografică

BARRY BERLIN is an Associate Professor in the Communication Department at Canisius College, Buffalo, New York. A former print journalist, Dr. Berlin teaches a course on Canadian media and culture and his research interests have focused on the media in both the United States and Canada.

Cuprins

BackgroundMass Media in Canada and the United StatesAdvertising ControlsDeletion DaysLegislationThe Border Stations RespondInitial MovesNew TacksPulling It TogetherSome Battles Won/War Winds DownSelected BibliographyIndex