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International Business Diplomacy – How can Multinational Corporations Deal with Global Challenges?: Advanced Series in Management

Autor Huub Ruël
en Limba Engleză Hardback – 22 noi 2017
Business diplomacy involves developing strategies for long-term, positive relationship building with governments, local communities, and interest groups, aiming to establish and sustain legitimacy and to mitigate the risks arising from all non-commercial or exogenous factors in the global business environment.
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Specificații

ISBN-13: 9781787430822
ISBN-10: 1787430820
Pagini: 296
Dimensiuni: 165 x 240 x 19 mm
Greutate: 0.64 kg
Editura: Emerald Publishing
Seria Advanced Series in Management