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Social Media in Strategic Management: Advanced Series in Management

Autor Miguel R. Olivas–luján, Tanya Bondarouk
en Limba Engleză Hardback – 7 aug 2013
Social media are changing the way businesses interact in technology-mediated ways with most of their stakeholders. Conventional wisdom is being challenged and virtual workspaces that had never been conceptualized are opening at blistering speed. This volume identifies and demystifies this set of exciting new family of user-generated content technol
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Specificații

ISBN-13: 9781781908983
ISBN-10: 1781908982
Pagini: 330
Dimensiuni: 176 x 244 x 22 mm
Greutate: 0.63 kg
Editura: Emerald Publishing
Seria Advanced Series in Management


Notă biografică

Olivas-Lujan, Prof. M.R. - Clarion University of Pennsylvania, USA Bondarouk, Dr.T. - University of Twente, The Netherlands