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International Cases in Tourism Management

Autor Susan Horner, John Swarbrooke
en Limba Engleză Paperback – 9 dec 2003
International Cases in Tourism Management includes:

* Profiles of individual companies
* Case studies on destination management and marketing
* Material on different management functions in tourism, such as marketing and human resource management
* Case studies of particular types of tourism, such as ecotourism and cultural tourism

The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.
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Specificații

ISBN-13: 9780750655149
ISBN-10: 0750655143
Pagini: 410
Ilustrații: black & white illustrations
Dimensiuni: 189 x 246 x 22 mm
Greutate: 0.75 kg
Ediția:Parental Adviso.
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Public țintă

Tutors looking for materials for teaching sessions and assessments for tourism courses; students on tourism courses at HND, undergraduate and postgraduate levels.

Cuprins

Part 1 Introduction; Part 2 The Case Studies; Section 1 Tourism Organization; Section 2 Tourism Destinations; Section 3 Sectors of Tourism Industry; Section 4 Issues in Tourism; Section 5 The Future of Tourism

Descriere

International Cases in Tourism Management includes:

* Profiles of individual companies
* Case studies on destination management and marketing
* Material on different management functions in tourism, such as marketing and human resource management
* Case studies of particular types of tourism, such as ecotourism and cultural tourism

The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.