International Cases in Tourism Management
Autor Susan Horner, John Swarbrookeen Limba Engleză Paperback – 9 dec 2003
* Profiles of individual companies
* Case studies on destination management and marketing
* Material on different management functions in tourism, such as marketing and human resource management
* Case studies of particular types of tourism, such as ecotourism and cultural tourism
The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.
| Toate formatele și edițiile | Preț | Express |
|---|---|---|
| Paperback (1) | 341.42 lei 6-8 săpt. | |
| Taylor & Francis – 9 dec 2003 | 341.42 lei 6-8 săpt. | |
| Hardback (1) | 757.04 lei 6-8 săpt. | |
| Taylor & Francis – aug 2016 | 757.04 lei 6-8 săpt. |
Preț: 341.42 lei
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Specificații
ISBN-13: 9780750655149
ISBN-10: 0750655143
Pagini: 410
Ilustrații: black & white illustrations
Dimensiuni: 189 x 246 x 22 mm
Greutate: 0.75 kg
Ediția:Parental Adviso.
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 0750655143
Pagini: 410
Ilustrații: black & white illustrations
Dimensiuni: 189 x 246 x 22 mm
Greutate: 0.75 kg
Ediția:Parental Adviso.
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
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Public țintă
Tutors looking for materials for teaching sessions and assessments for tourism courses; students on tourism courses at HND, undergraduate and postgraduate levels.Cuprins
Part 1 Introduction; Part 2 The Case Studies; Section 1 Tourism Organization; Section 2 Tourism Destinations; Section 3 Sectors of Tourism Industry; Section 4 Issues in Tourism; Section 5 The Future of Tourism
Descriere
International Cases in Tourism Management includes:
* Profiles of individual companies
* Case studies on destination management and marketing
* Material on different management functions in tourism, such as marketing and human resource management
* Case studies of particular types of tourism, such as ecotourism and cultural tourism
The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.
* Profiles of individual companies
* Case studies on destination management and marketing
* Material on different management functions in tourism, such as marketing and human resource management
* Case studies of particular types of tourism, such as ecotourism and cultural tourism
The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.