International Hospitality Industry
Editat de Bob Brothertonen Limba Engleză Paperback – 27 ian 2003
The book moves on to highlight the key issues that will be encountered within every sector of the industry - operations, IT, marketing and HR among others - thereby providing the reader with an all-encompassing and comparative overview of the field.
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Specificații
ISBN-13: 9780750652957
ISBN-10: 0750652950
Pagini: 252
Ilustrații: black & white illustrations
Dimensiuni: 189 x 246 x 14 mm
Greutate: 0.47 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 0750652950
Pagini: 252
Ilustrații: black & white illustrations
Dimensiuni: 189 x 246 x 14 mm
Greutate: 0.47 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Public țintă
HND and undergraduate (level one) students on hotel and hospitality management courses in the UK and internationally.Cuprins
Part one: Structure and characteristics - An overview (Bob Brotherton); Hotels (David Littlejohn); Restaurants (Stephen Ball and Linda Roberts), Contract foodservice (Michael Haywood); Cruise ships (Erwin Losekoort and Alastair Morrison); Part two: Issues - An overview (Bob Brotherton); Managing Diversity (Roy Wood); The impact of information technology (Peter O'Connor and Gabriele Piccoili); Operational dilemmas (Mike Riley); Strategic choices (Frank Go and Adee Athiyaman); Marketing options (Alex Gibson); Developing international managers (Judy Gannon); Finance (Paul Beals and Francis Kwansa); Conclusions: Themes and prospects.
Descriere
With contributions from leading figures in the field The International Hospitality Industry looks at both specific sectors of the industry, such as restaurants, cruises, hotels and contract foodservice.
The book moves on to highlight the key issues that will be encountered within every sector of the industry - operations, IT, marketing and HR among others - thereby providing the reader with an all-encompassing and comparative overview of the field.
The book moves on to highlight the key issues that will be encountered within every sector of the industry - operations, IT, marketing and HR among others - thereby providing the reader with an all-encompassing and comparative overview of the field.