International Strategic Management: Challenges And Opportunities
Editat de Franklin R. Root, Kanoknart Visudtibhanen Limba Engleză Paperback – mai 1992
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Specificații
ISBN-13: 9780844816661
ISBN-10: 0844816663
Pagini: 268
Dimensiuni: 178 x 254 x 15 mm
Greutate: 0.48 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 0844816663
Pagini: 268
Dimensiuni: 178 x 254 x 15 mm
Greutate: 0.48 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Public țintă
PostgraduateCuprins
Part 1 Concepts and theories of international strategic management: a note on global strategies; strategic planning for global business; defining and measuring the international strategic focus of multinational corporations. Part 2 Creating strategies for international competitive advantage: changing patterns of international competition; globalization versus regionalization - which way for the multinationals?; how to take your company to the global market. Part 3 Designing organization to carry out international strategies: organization environments and the multinational enterprise; managing the multi-centre firm - case studies from Sweden. Part 4 Managing technological innovation on a global scale; global R&D management. Part 5 Forming international strategic alliances, the role of technology in the formation and form of multinational cooperative arrangements.
Notă biografică
Franklin R. Root University of Pennsylvania, Kanoknart Visudtibhan The George Washington University.