Internationalization: Firm Strategies and Management: The Academy of International Business
Editat de C. Wheeler, F. McDonald, I. Greavesen Limba Engleză Hardback – 13 mar 2003
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Specificații
ISBN-13: 9781403906717
ISBN-10: 1403906718
Pagini: 288
Ilustrații: XIX, 309 p.
Dimensiuni: 152 x 229 x 22 mm
Greutate: 0.64 kg
Ediția:2003
Editura: Palgrave Macmillan UK
Colecția Palgrave Macmillan
Seria The Academy of International Business
Locul publicării:London, United Kingdom
ISBN-10: 1403906718
Pagini: 288
Ilustrații: XIX, 309 p.
Dimensiuni: 152 x 229 x 22 mm
Greutate: 0.64 kg
Ediția:2003
Editura: Palgrave Macmillan UK
Colecția Palgrave Macmillan
Seria The Academy of International Business
Locul publicării:London, United Kingdom
Cuprins
Introduction; C.Wheeler; F.McDonald; I.Greaves PART 1: SUBSIDIARY LOCATION AND PERFORMANCE The Relative Economic Performance of Foreign Subsidiaries in UK Manufacturing; C.Wang; P.Siler, X.Liu What Attracts Japanese Manufacturing Investment; P.Yeung & R.Strange Employee Relations in German Multinationals in an Anglo-Saxon Setting and the New German Model of Labour Relations; H.Tüselmann, F.McDonald & A.Heise PART 2: INTERNATIONALIZATION AND FIRM STRATEGY From Global Concentration to Competitive Strategy; C.Carr Globalisation International: Standardisation of Product and Marketing Strategies in the ICT Field; P.Gabrielsson & M.Gabrielsson How Firm-Specific Characteristics Shape Prospective High-Tech Alliances in Emerging Economies; C.Mattios & A.Cross Effective Management of Internationalization Ventures; P.Dimitratos Sales Channel Strategies in Export Marketing of Small and Medium-Sized Northern Irish Design Companies; S.Loane; J.Bell; M.Gabrielsson & S.Al-Obaidi PART 3: THE INTERNATIONALIZATION OF THE SMALL FIRM The Role of Resources/Capabilities in the Internationalization of Small High Technology Firms; L.Bernadino & M.Jones Internationalization Patterns of Small High Technology Firms: Keep on, Step Back or Withdraw; R.Turcan Towards a Framework For Understanding the De-Internationalization Process During a Crisis: A Case-Study: Marks and Spencer; K.Mellahi Satisfaction With Paying For Government Export Assistance; J.Knight, J.Bell & R.McNaughton PART 4: THE INTERNET AND E-COMMERCE Internationalization: A Network Theoretical Analysis of the Impact of the Internet on Internationalization: The Case of Hong Kong SME's; H.Chen & S.Bridgewater Internet Usage and Marketing Relationships in the Real Estate Sector: Some Preliminary Insights From Canada and the UK; D.Sakalauskas & K.I.Ibeh Political Risk and Litigation in International E-Commerce; J.Frynas
Notă biografică
ZUHAIR AL-OBAIDI Professor of International Business, Helsinki School of EconomicsJIM BELL Professor of International Business Entrepreneurship, University of UlsterLUIS BERNARDINO Assistant Professor of International Marketing, ISCTE-Management School of Lisbon, PortugalARRTI BILLIMORIA MA in International Business Analysis, University College NorthamptonSUE BRIDGEWATER Lecturer in Marketing and Strategy, Warwick Business SchoolCHRIS CARR Professor in Corporate Strategy, University of EdinburghHELEN CHEN-MANSOLAS PH.D Student at Warwick Business SchoolMARK COOK Principal Lecturer in Economics, University College NorthamptonADAM CROSS Senior Lecturer in International Business, University of LeedsCLAUDIO DE MATTOS Research Fellow, Leeds University Business SchoolPAVLOS DIMITRATOS Research Fellow, Strathclyde International Business UnitGRAHAME FALLON Senior Lecturer in International Business, University College NorthamptonGEORGE FRYNAS Lecturer at Birmingham Business School, University of BirminghamMIKA GABRIELSON Professor of International Business, Helsinki School of EconomicsPETER GABRIELSSON Research Fellow, Helsinki School of EconomicsARNE HEISE Professor of Economics, University of HamburgKEVIN IBEH Lecturer, Department of Marketing, University of StrathclydeMARIAN V JONES Senior Lecturer, Department of Business and Management, University of GlasgowJOHN KNIGHT Director of the International Business Programme, University of Otago, New ZealandXIAMING LIU Senior Lecturer in the Strategic Management Group, Aston Business SchoolSHARON LOANE Doctoral Candidate, University of UlsterROD MCNAUGHTON Eyton Chair in Entrepreneurship, University of Waterloo, CanadaKAMEL MELLAHI Lecturer at Loughborough University Business SchoolSHAN PAN Lecturer at the National University of SingaporeDENNIS SAKALAUSKAS Associate/Consultant Putnam Associates Inc, Boston, USAPAMELA SILER Divisional Leader in Economics, University of Abertay, DundeeROGER STRANGE Senior Lecturer in Economics, Kings College LondonROMEO TURCAN PH.D Student in the Marketing Department at the University of StrathclydeHEINZ-JOSEF TÜSELMANN Reader in International Business, Manchester Metropolitan UniversityCHENQI WANG Research Fellow at the Center for Chinese Business and Development, University of LeedsPAKFEI YEUNG M.Sc in International Management Kings College London