Internet-based businesses have been around long enough for strategies to become clear and successful models to emerge. But together with those examples of good practice, Internet opportunity seekers have been held back by bad ideas copied, pasted and repeated across the Web. Internet Marketing Hype: 40 Online Moneymaking Myths that Kill Success (and How to Beat Them) reveals the most popular -- and damaging -- ideas that undermine online business success, and explains how understanding the truth about the Internet can build real profits. Discover why successful blogging isn't free, and what really it really costs to create a blog. Learn why not everyone can make money online -- and who can Read why long form sales letters do work and what they must include to generate sales. Divided into sections about blogging, affiliate sales, information products and more, Internet Marketing Hype is essential reading for every online opportunity seeker.