NEW REVISED AND EXPANDED COLOUR EDITION Interpretive Master Planning - "a classic work by an author who does interpretive planning every day" - sharesan unrivalledwealth of experience and practical adviceon how to plan and design interpretive facilities and services. Equally relevant to museums, visitor centres, and historic or natural history sites, John Veverka's lively text uses stories, case histories and interactive examples to illustrate every aspect of the interpretive process: from how to decide exactly what to interpret, and how best to do it, through to effective planning, implementation, marketing - and very much more. The most comprehensive reference book on the subject, Interpretive Master Planning focuses firmly on visitors and their experience. Richly illustrated in colour, its 40 chapters and almost 600 pages are an invaluable resource for designing interpretation that really works. In addition to the authoritative text, many time-saving checklists, forms and worksheets are included and designed to be freely reproduced."