This dynamic user-focused book will help you to get the data you want from your interviews. It provides practical guidance regarding technique, gives top-tips from real world case studies and shares achievable checklists and interview plans.
Whether you are doing interviews in your own research or just using other researchers’ data, this book will tell you everything you need to know about designing, planning, conducting and analyzing quality interviews. It explains how to:
-          Construct ethical research designs
-          Record and manage your data
-          Transcribe your notes
-          Analyse your findings
-          Disseminate your conclusions
Written using clear, jargon-free terminology and with coverage of practical, theoretical and philosophical issues all grounded in examples from real interviews, this is the ideal guide for new and experienced researchers alike.
Nigel King is Professor of Applied Psychology at the University of Huddersfield.
Christine Horrocks is Professor of Applied Social Psychology and Head of the Department of Psychology at Manchester Metropolitan University. 
Joanna Brooks is Lecturer in the Manchester Centre for Health Psychology at the University of Manchester.